ELECTROLUX
Location: 163 O’Riordan Street, Mascot
Nearest Cross Street: Coward Street
(61 2) 9317 9500, (61 2) 9317 9660 (fax)
electrolux.com.au, thinkingofyou.com.au, customercare@electrolux.com.au
Major Brands: Electrolux, AEG Electrolux, Westinghouse, Dishlex, Simpson, Kelvinator, Chef.
Permanent Showroom Address: As above
Design Partner for The Project: Bang Design
On Show: Electrolux is a global leader in both domestic and professional kitchen appliances, offering a collection of cooking appliances that are superior in both form and function.
Electrolux ensure all their appliances are designed with their consumers in mind, fusing current architectural trends and cutting-edge design directions to create products that are innovative, intuitive and beautiful.
World-renowned chef, Tetsuya Wakuda, provides Electrolux with insight and inspiration when developing new products and innovations in the cooking category. In the area of fabric care, iconic Australian fashion designer Alex Perry is the ambassador of the laundry range.
Product Launches: The Electrolux showroom is newly renovated and will feature the following products for launch:
- Electrolux Ebony Kitchen Collection
- Barbecue plinth featuring Electrolux Integrated Barbecue and Side Burner
- The Outdoor Kitchen featuring Electrolux Integrated Barbecue and Side Burner
- E:Line Electrolux flat stainless steel gas hob
Special Guests: Meet the Electrolux partners who will be in the showroom during the day. Specific presentations are at the following times and are open to all SID attendees:
- Alex Perry (fabric care) – 11am
- Tetsuya Wakuda (intimate masterclass and induction cooking sessions) – 12.30pm - 2.30pm
Highlights: Free all-day parking onsite, luggage storage for interstate guests, design collaboration with Bang Design and lucky door prizes. One lucky person will win a dinner for 4 at Tetsuya's - visit the showroom to enter!
